Page updates

When creating new service page content, we encourage you to consider the following areas:

• New Offerings: Have you added any new services – such as exotics, laser therapy, or behavioral consults – that aren’t yet detailed on your website?
• Service Details: For your primary services, are there any “service-focused” sentences that explain who the target audience is (e.g., “We provide specialized senior pet wellness exams for dogs and cats over 7 years old”)?
• Unique Expertise: Are there any specific surgical procedures or diagnostic tools (like ultrasound or digital dental X-ray) that distinguish your practice from competitors?
• Patient Focus: Do you have specific programs for certain life stages, such as puppy/kitten packages or end-of-life care, that we should highlight?

Providing these specific details allows us to build a more robust “knowledge graph” for your clinic, making it easier for AI to recommend you for both routine and specialized care.

Ensuring these details are accurate is one of the fastest ways to improve your AI search footprint! To assist, we recommend reviewing the following Help Center article: Should each Service have its own page?

You will need to register to view the articles. Full instructions can be found here.

Well-crafted FAQs not only improve your user experience but also help you show up in “People Also Ask” search results. This ensures that when a pet owner asks a question about local pet care, your practice provides the answer.

We recommend providing us the top 2-5 questions that customers commonly ask and your hospital’s answer to that question around the following topics:

• General Business Questions – Such as:
  • What should a new client bring to their first appointment?
  • Do you accept specific pet insurance providers or offer payment plans?
  • What are your current cancellation or “drop-off” appointment policies?
• Service-Specific Questions – Such as:
  • For your primary offerings, who is the target audience? (e.g., “We provide specialized senior pet wellness exams for dogs and cats over 7 years old.”)
  • Are there questions you frequently hear regarding your new services, like laser therapy or behavioral consults?

Providing these direct answers helps build immediate trust with pet parents and ensures AI models have the right context to recommend your specific doctors for the care they provide.

Ensuring these details are accurate is one of the fastest ways to improve your AI search footprint! To assist, we recommend reviewing the following Help Center articles:

• Can I rank higher by adding FAQs on my site?
• What are good FAQs to add to my site?
• What actions can I personally take to improve my SEO?

To assist, we encourage you to review our Help Center Article about adding FAQs to your website!

You will need to register to view the articles. Full instructions can be found here.

By digitizing your clinic’s unique resources, we transform static information into dynamic content that AI can easily discover and recommend. This not only saves your team time but also cements your practice as the go-to educational authority for your clients.

We encourage you to consider the following areas:

• Educational Content: Do you have any post-care instructions or educational handouts you’d like to add to your website?
• Blog Strategy: Would you like to start a blog or add content to your existing one to keep your site fresh for AI crawlers? We can even attribute content to a specific team member to boost their professional authority!
• Intake Forms: Please review the existing forms on your site – are they currently accurate and working for your team?

Ensuring these resources are digitally accessible is the final step in making your website a comprehensive, AI-ready resource for pet parents. To assist, we have a few articles from within our Help Center to guide you:

• Should I have a blog, and how does it help my SEO?
• What kind of topics should we write about on our blog?
• Do I need to update old blog posts?
• What actions can I personally take to improve my SEO?
• Guide to Website Contact Forms

You will need to register to view the articles. Full instructions can be found here.